RACK UP THE GOOD VIBES AND HELP GET KIDS ON BIKES

UPDATE 8/1/24: We're over halfway to our goal of giving away 100 bikes to kids in need! Thank you to all who have made a purchase in the last few weeks!

If you're interested in participating but don't need any 1UP USA products, we just released a special collab t-shirt and bottle. All profits from these items go straight towards our goal! 

We're on a mission to get kids outside, on two wheels, and living healthy, active lives. 

Together with the help of Can'd Aid, a national nonprofit that rallies volunteers to become catalysts for change in their own communities, we're giving away over 100 bikes and helmets to kids in need. And we want you to be a part of it!

If you've been thinking about purchasing a rack or accessory, now's a great time! And if you already have a rack but want to support the cause, check out the fresh gear in the shop!

HOW TO PARTICIPATE

Between now and August 18, 2024, a portion of proceeds from all purchases at www.1up-usa.com will benefit Can’d Aid’s Treads + Trails program. From bike and cargo racks, to storage products, to hats and tees, everything you purchase will help support a great cause. 

WHAT IS THE TREADS + TRAILS PROGRAM?

Through the Treads + Trails program, Can’d Aid has facilitated the donation of over 11,000 bikes. Local volunteers in each community are empowered to participate in bike building events, where they are tasked with assembling Can’d Aid’s signature cherry red bikes. Completed bikes are then donated to children in high-need schools—often the very first bikes some kids will ever receive!

WHO RECEIVES THE BIKES?

With the help of Can’D Aid, we’ll select a Title 1 school to surprise with brand new bikes! This effort aims to provide kids with a reliable mode of transportation, promoting physical activity and independence. By focusing on a Title 1 school, we ensure that our resources are directed to a community where they can make the most significant impact. Our goal is to empower these children with the joy and freedom that come with having their own bike.

FOLLOW ALONG

This summer, we'll rally the community to help build the bikes and deliver them to a school where each student will receive a brand new bike and helmet to take home. Our friend, Jeff Lenosky, will help build the stoke and encourage kids to get outside and live healthy lives. Then, we'll pull back the curtain and suprise them all with their very own candy-red bike and helmet! 

We'll be sure to share the joy on the kids faces as they get their first look at their brand new bikes! Follow along on social for updates and the big reveal!

WE'RE ON A MISSION OF GETTING KIDS OUTSIDE, ON TWO WHEELS, AND LIVING HEALTHY, ACTIVE LIFESTYLES.

ABOUT CAN'D AID

Can’d Aid is a nationally recognized nonprofit that rallies volunteers from all walks of life to build thriving communities. Through their unique integrated approach, they increase access and opportunities for underserved youth to experience music, arts and the outdoors; and protect and restore the environment. Since its inception in 2013, more than 19,500 skateboards and bikes have been built for underprivileged youth, more than 3,700 instruments have been donated and nearly 2,000 tons of trash have been diverted from landfills. To donate, volunteer or learn more, please visit candaid.org.