Blog

Anachronism. Something out of place, in time. That’s the Pelican Inn - our homebase and a fitting juxtaposition to the days ahead. The peeling hand-painted sign, non-existent cell service, and well-worn bar stools seemed to balance the ‘AI is going to take over the world’ vibes of our Rivian R1S, carbon-laced mountain bikes, and proximity to Silicon Valley. The cacophony of email and text alerts segued to a symphony of cicadas and bees, of wind whipping

ALL NEW FOR 2024, THE SUPER DUTY IS MORE CAPABLE, MORE RUGGED, AND MORE VERSATILE THAN EVER. Since the original Super Duty launched nearly 10 years ago, the bike industry has adopted it as one of the best racks on the planet. We’ve listened to feedback, watched as cyclists transport their bikes further into the backcountry, and looked for ways to improve the incredibly capable SD rack. The result is what we consider the ultimate evolution of t