Trailhead Team

Our racks are about more than transporting your bike – they are about bringing people together to create memorable experiences, whether it’s a local trail meet-up or an epic cross-country road trip. The 1UP USA Trailhead Team are racers, riders, and adventurers who share our passion for those experiences on and off the rack. Follow along as we build our team and invite you to join in on the fun.

JEFF LENOSKY

Pro Freeride and Trials Mountain Biker

Jeff, aka the "Trail Boss," is a pro mountain biker known for his technical skills and impact on trials and freeride. With decades of experience, he inspires riders worldwide and remains a legend in the sport.

REED BOGGS

Freeride MTB Athlete

Reed is a pro freeride mountain biker known for his bold style and big-mountain lines. A Red Bull Rampage podium finisher, he’s one of the sport’s most exciting and top young talents.

PAYSON MCELVEEN

Pro Mountain Biker

Payson is a pro freeride mountain biker known for his fearless style and massive lines. His viral trail edits and Rampage runs make him one of the sport’s most exciting talents.

BRAD SIMMS

Pro BMX & Mountain Biker

Brad is a pro BMX and mountain bike rider with over 15 years of experience and multiple major awards. Known for his powerful street style and viral content, he continues to push boundaries across disciplines.

NRML MTBER

Mountain Biker & YouTuber

NRML MTBER is a mountain biker and YouTuber known for hilarious, relatable trail videos and honest gear reviews. They share practical tips, trail rides, and tutorials that connect with everyday riders.